Recommended Readings

Conference Presentations

White Papers

  • Read Feinberg, Trotter and Anton's work on the future of customer access.... "At Anytime...From Anywhere...In Any Form".
     
  • Feinberg and Trotter …; “The Immaculate Deception": The unintended Negative Effects of the CRM Revolution”, Defying the Limits: Setting a Course for CRM Success. A thought leadership project from Montgomery Research sponsored by Accenture.
     
  • Feinberg and Xu …;"It’s The Solution, Stupid" Outsourcing call centers is not about where calls go, but rather what happens once the calls get there.
     
  • Defying the Limits: Reaching new heights in customer relationship management. A thought leadership project from Montgomery Research sponsored by Anderson Consulting. You can read all the chapters at www.crmproject.com.
     
  • Defying the Limits: Setting the Course for CRM Success. A thought leadership project from Montgomery Research sponsored by Accenture. You can read all the chapters at www.crmproject.com.
     
  • Purdue University Press Call Center Resources ..CD-Rom, training tapes, books and videos
  • Some interesting papers by Dr.Judie Monger - President,Customer Relationship Metrics
  • Some interesting papers by Bob Nelson on employee motivation. Bob believes that employees are the foundation upon which any organization must rest. Visit www.recognition.com

Other Recommended Books

The following links will connect you directly to Amazon.com to order some fantastic books. Read book descriptions and reviews by other readers.


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Last Updated Wednesday August 27, 2003